UX Case Study

RFID Jewellery Stock Management App

A mobile-first solution for Indian jewellery retailers to streamline stock audits and enhance customer engagement
Senior Product Designer Portfolio – Abhilash Ramadasan
Senior Product Designer Portfolio – Abhilash Ramadasan
Senior Product Designer Portfolio – Abhilash Ramadasan
Senior Product Designer Portfolio – Abhilash Ramadasan

Introduction

JewelScan Mobile

I designed a mobile application that enables Indian jewellery retailers to conduct RFID-based stock scans, manage inventory across multiple store locations, and facilitate customer product comparisons. The app bridges operational efficiency with customer-facing functionality, serving both store staff during audits and sales teams during customer interactions.

  • Role
    Senior Product Designer
  • Responsibilities
    UX & UI Design, Information Architecture, Interaction Design, Visual Design System
  • Timeline
    1 Week
  • Platform
    iOS & Android

Problem Statement

Indian jewellery retailers manage high-value inventory across complex physical hierarchies. Floors, rooms, lockers, and trays often contain thousands of items worth crores of rupees. Traditional manual counting methods are time-intensive, error-prone, and disrupt business operations. While RFID technology promises faster audits, existing solutions either lack intuitive mobile interfaces or fail to account for the operational realities of Indian jewellery stores.

The challenge

Design a mobile application that allows store staff to conduct accurate, pausable stock scans while maintaining a clear understanding of inventory location, all within an interface that doesn't require extensive training.

Goals

  1. Enable uninterrupted stock audits by designing a scan experience that accommodates real-world interruptions without losing progress or spatial context
  2. Reduce cognitive load during inventory management by creating intuitive location hierarchies and visual confirmation flows that match how staff naturally think about store layout
  3. Support dual use cases effectively by designing distinct but cohesive experiences for operational tasks (stock audits) and customer-facing interactions (product comparison)
  4. Minimise training requirements through an intent-based interface that allows new staff to perform basic operations within 15-20 minutes of onboarding
Minimal illustration of a product designer conducting a stakeholder interview

Constraints & Design Challenges

This project operated under significant real-world constraints that shaped how I approached the design.

Limited Timeline & Budget

An 1-week delivery window with no budget for primary user research meant design decisions needed to be stakeholder-informed and domain-driven rather than research-validated.

No Direct User Access

Without the ability to conduct field studies or usability testing with actual store staff, I relied on stakeholder interviews, secondary research, and industry reports to inform design decisions.

Dual User Context

The same app serves two distinct use cases: operational (stock audits by staff) and customer-facing (product comparison during sales). This required clear contextual separation without fragmenting the experience.

Minimal illustration of a product designer conducting a stakeholder interview

Research & Industry Insights

Understanding the domain through client expertise and industry context

Due to project constraints, formal user research with jewellery store staff wasn't feasible within the 8-week timeline. Design decisions were informed by extensive conversations with the client, a software firm specialising in solutions for the Indian jewellery industry. Their years of experience working directly with jewellery retailers provided critical domain knowledge that shaped the product direction.

Key Insights from Client Expertise

Operational Realities
  • Interrupted workflows: Stock audits rarely happen without disruption. Customer walk-ins and daily operations create constant interruptions, making scan persistence essential.
  • Spatial complexity: Jewellery stores use hierarchical storage (floors → rooms → lockers → trays). Systems that didn't reflect this physical reality created location confusion.
  • Dual contexts: The same device used for back-end audits also supports customer-facing product comparisons during sales conversations.
Adoption Challenges
  • Training burden: Complex interfaces consistently led to incomplete adoption across the client's retail customers
  • Workarounds: Jewellery stores use hierarchical storage (floors → rooms → lockers → trays). Systems that didn't reflect this physical reality created location confusion.

Industry Context

Jewellery Retail Characteristics
  • High-value inventory requiring precise tracking for compliance and loss prevention
  • Consistent store layout patterns from single-location shops to multi-floor showrooms
  • Operational rhythms where interruptions are inevitable, not exceptional
Technology Landscape
  • RFID adoption: Growing but software interfaces create bottlenecks
  • Existing solutions: Either complex ERPs with steep learning curves, or lightweight apps lacking critical functionality
  • Mobile gap: Most apps feel like desktop afterthoughts with poor handheld optimization

Competitor Analysis

Tagway RFID

Senior Product Designer Portfolio – Abhilash Ramadasan
The Good

Reliable hardware integration, established in Indian market

The Bad

Desktop-first interface, mobile feels like scaled-down version

Opportunity

Mobile-native experience for handheld scanning

Ruddersoft Jewellery ERP

Senior Product Designer Portfolio – Abhilash Ramadasan
The Good

Comprehensive inventory and billing features

The Bad

Steep learning curve, cluttered interface

Opportunity

Task-focused UI surfacing features contextually

MD Mobile / Generic Jewellery ERP Apps

Senior Product Designer Portfolio – Abhilash Ramadasan
The Good

Billing system integration

The Bad

Warehouse-style location metaphors, limited visual product information

Opportunity

Store-appropriate terminology and rich product details

Key Findings

Existing solutions prioritise inventory management over dual operational/customer-facing contexts. None effectively support interrupted workflows or customer engagement. Most critically, location management is either absent or uses generic retail terminology that doesn't match jewellery store operations.

Design Approach

How might we?

How might we enable staff to conduct scans without disrupting operations?

How might we enable staff to conduct scans without disrupting operations?

Pause/resume functionality with persistent scan state

How might we help users maintain spatial awareness during scans?

Location-based navigation reflecting store hierarchy (floor → room → locker → tray)

How might we reduce errors during product relocation?

Clear visual confirmation flows showing old and new locations

How might we support customer conversations during comparison?

Side-by-side product comparison with key attributes, optimised for portrait orientation

How might we surface missing inventory actionably?

Filtered views with export capability for follow-up

test

Contact

Let's Work Together

If you’re looking for a product designer who values clarity, collaboration, and long-term thinking, feel free to reach out. Share a bit about what you’re building and I’ll take it from there.

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